INTRVL, the media optimization and audience research company, announced today that it won the Reed Award for Innovation in Digital Ad Measurement. INTRVL was also named as a finalist in two other categories: Most Innovative Poli-Tech Startup and Best Data Visualization. The Reeds are the most exacting awards for political campaigns, grassroots, and advocacy organizations and are awarded by Campaigns & Elections magazine.
“The Reed Awards represent the best of the best in political campaigns, and we’re thrilled to have our efforts honored in such a prominent way,” said Steven McAlpine, CEO of INTRVL. “Our team has worked tirelessly on our proprietary tooling that unlocks deep audience insights and significantly improves ad impact. We’re so excited to share our award-winning measurement tools with clients and causes of all sizes.”
Despite rising media costs, it’s hard for advertisers to know if their ads are working to change hearts and minds. That’s because the commonly available tools for media measurement make it hard to determine an ad’s effectiveness. Most measurement tools are either deployed before an ad runs (creative pre-testing), track the wrong metrics (clicks & views), or are confined to “walled gardens” like Facebook and YouTube.
INTRVL’s proprietary tools solve this problem by measuring the effectiveness of ads in real-time and with real audiences. This helps media planners reduce waste, prevent backlash, and optimize for 2-3X ad impact without increasing media spend.
The Reed Awards are awarded by Campaigns & Elections, the leading journal of the political campaign industry.
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