team

Steve McAlpine Headshot

Steven
McAlpine

CEO

Steven is a co-founder and the CEO of INTRVL. In the last two presidential elections, Steven led 20+ campaign persuasion measurement initiatives at Hawkfish and Anthro. He also led measurement projects at Universal McCann and dunnhumbyUSA.

John Roberts Headshot

John
Roberts

CTO

John is a co-founder and the CTO of INTRVL. Previously, John helped develop Hawkfish's experimentation, machine learning, and causal inference infrastructure and built voter models used to register 60,000+ voters in 2020.

Catherine Ravenscroft Headshot

Catherine
Ravenscroft, PhD

partner

Catherine is a data analyst, modeler, and communicator. During the last election cycle, she worked on media measurement initiatives and developed COVID-19 severity indices used in voter models and targeting.

Joe Wlos Headshot

Joe
Wlos

partner

Joe is a data analyst and analytics engineer, who uses data-driven insights to form impactful narratives. In 2020, Joe helped develop and publicize the "red mirage" scenario to preempt election disinformation.

Alyssa Guberman Headshot

Alyssa
Guberman

partner

Alyssa is an insights strategist and consultant, who has spent ten years using data-driven storytelling to create effective strategies. Previously, she helped create and optimize 2020 election media strategies at Hawkfish.

Delilah Kutler Headshot

Delilah
Kutler

partner

Delilah is a communicator and ads analyst. She used categorizations of 1,500+ creatives to develop a standardized system for efficiently optimizing content, applied across Hawkfish.

advisors

Jeff Glueck

Founder & CEO of Salvo Health, launching specialty clinics. Formerly Hawkfish, Foursquare, Skyfire, Travelocity, and White House Fellow, specializing in climate change. Marshall Scholar and debate champ at Oxford.

Tom Phillips

Founder of Spy magazine and ESPN.com, among others. Digital media veteran. Google, Stanford B-School, and Harvard. Advisor to early stage enterprises in the U.S. and Africa. Aging athlete.