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Steven McAlpine
FOUNDER & CEO
Steven is a co-founder and the CEO of INTRVL. Since 2016, Steven has led 20+ campaign persuasion measurement initiatives at Hawkfish and Anthro. He also led measurement projects at Universal McCann and dunnhumbyUSA.
PEOPLE
The team that turns measurement into wins.
Measurement scientists, campaign operators and data engineers who've spent years proving what actually moves people - and rebuilding media around it.
Request an intro callLEADERSHIP & TEAM
Who you'll work with
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Catherine Ravenscroft
HEAD OF DATA SCIENCE
Catherine is a data analyst, modeler, and communicator. During the last election cycle, she worked on media measurement initiatives and developed COVID-19 severity indices used in voter models and targeting.
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Delilah Kutler
HEAD OF CLIENT
Delilah is a communicator and ads analyst. She used categorizations of 1,500+ creatives to develop a standardized system for efficiently optimizing content, applied across Hawkfish in 2020.
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Cullen Dudas
HEAD OF PRODUCT
Cullen is an engineer, designer, and entrepreneur turned vaccination site volunteer. Once upon a time, he worked in the music industry helping launch albums like Born This Way and BEYONCÉ.
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Galen Winsor
PRODUCT
Galen is a product-minded full-stack software engineer developing the apps and systems powering INTRVL's measurement and audience products and services. Before INTRVL, he built high quality user experiences for messy research data at Brown University.
ADVISORS
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Jeff Glueck
ADVISOR
Founder & CEO of Salvo Health, launching specialty clinics. Formerly Hawkfish, Foursquare, Skyfire, Travelocity, and Marshall Scholar. White House Fellow, specializing in climate change.
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Tom Phillips
ADVISOR
Founder of Spy magazine and ESPN.com, among others. Digital media veteran. Google, Stanford B-School, and Harvard. Advisor to early stage enterprises in the U.S. and Africa. Aging athlete.
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Adrianne Shropshire
ADVISOR
Progressive leader focused on building voter power across election cycles. Founder of BlackPAC. Fan of democracy.