Apples to Apples
We target surveys the same way you target media, measuring impact on the exact people you reached.
IN-FIELD MEDIA MEASUREMENT · AUDIENCE INTELLIGENCE
When you're spending media in market, what actually happens?
INTRVL has quantified which media dollars move the needle and which audiences respond most. That's AIM — Audiences Informed by Measurement — and it's how we help campaigns change public opinion.
PROVEN IMPACT
15:1
AVERAGE ROI
opinions shifted per dollar spent
+3.84pp
PERSUASION LIFT
vote-choice KPI
+80%
ISSUE SUPPORT
2025 public affairs program
2-6x
MORE LIFT
vs. standard targeting
We go beyond clicks and views with proprietary survey tooling built into a programmatic ad unit - so we serve surveys the exact same way your digital media is bought. We're comparing apples to apples.
WHAT WE DO
Two ways we move your numbers
Measure what your media actually did, then reach the people you can actually move.
IN-FIELD MEASUREMENT
Measure real-world impact
Impact reports that quantify real lift on turnout, vote choice, favorability and issue support, across your full media mix.
What's the optimal frequency?
Find the exposure level that drives lift.
What's the right creative mix?
See which messages move people.
Which channels should we use?
Compare impact across your media mix.
Who moved the most?
Identify audiences and geographies with lift.
How long should we run?
Learn when impact builds or levels off.
How do we increase impact?
Reallocate while media is still in market.
AUDIENCE TARGETING
Same target, better AIMAIM = Audiences Informed by Measurement.
Ready-to-use audiences tiered by affinity to issues, behaviors and predictive signals - so you reach who you can actually move.
Political movability
Who's mobilizable, persuadable, or both.
Issue support
MAGA/MAHA affinity, voting rights, economy, healthcare, and more.
Behavioral data
Civic engagement, vote switchers (Biden to Trump, Biden to No Vote, etc.) and more.
WHY INTRVL
Audiences and Measurement you can actually act on
Proven at Scale
Hundreds of programs measured and benchmarked, so we know what good looks like.
MeasurethenOptimize
Turn results into Max Lift Audiences and reallocate toward the highest-ROI channels.
Every channel, one read.
We measure impact across your full media mix - and activate audiences wherever you buy.
MEASURED ACROSS
OTT / CTVLinear TVProgrammaticSocialMail & SMS
ACTIVATE ANYWHERE
Basis DSPDSPolitical DeployCatalistDirect from INTRVL
TRUSTED BY
RECOGNIZED BY
BACKED BY
